The danger starts after the click, when patient data ends up on an ad platform, in a personal chat or in a spreadsheet passed around by email.
Meta knows which ad worked. Nothing more
What Meta knows
That an inquiry came from one of its ads.
What it never gets
The name, phone number, email, answers and treatment. All of it stays in a HIPAA compliant system.
HIPAA doesn't slow your ads down
Ads that don't ask about health. They explain a treatment, and nobody has to tell Meta anything.
A campaign that still learns. Knowing which ad brought each inquiry is enough for Meta to find more people like them.
An appointment on your calendar. Our team calls every inquiry and books it.
- About $10per patient inquiry
- 3 in 10inquiries book an appointment
Let's check what Meta gets about your patients today.
What your clinic has at stake
Then there are the lawsuits. In 2024, Advocate Aurora Health paid $12.2 million and Novant Health paid $6.6 million to settle theirs, over sending patient data to Meta from their websites.
Before you sign with any agency, including us, ask what Meta receives about each inquiry. The full answer is in how we protect your patients' data.