Romas Dental Marketing

Dental marketing in the city of Miami

Your doctor, the first one they meet in Miami

A lot of people just moved to the city and don't have a dentist yet. They'll find one on their phone.

  1. The new neighbor meets your doctor on video.

  2. We call and answer their first questions.

  3. They stay with you, often with their family.

Your next implant patient moved here last year from Managua or Caracas. They rent a few blocks from your office and put a treatment on hold when they moved.

They have nobody to ask about a dentist. Your ad doesn't offer them a discount. It introduces your doctor.

What they need to hear from your doctor

We film your doctor two days a month in your office, in a Spanish that sounds right to a Nicaraguan, a Colombian and a Cuban alike.

If the video already answered their questions, your doctor doesn't start the consultation from zero.

A patient smiling in a treatment room at Palm Springs Dental
  • How many visits it takes. And how long until the final teeth.

  • Whether it can be done in stages. A big treatment, one step at a time.

  • What they started back home. Whether it can be finished here.

Implants or smile design?

It depends on who walks into your clinic. With older patients, we open with implants and All-on-X.

If you see younger patients with higher incomes, we start with smile design.

Tell us who you treat and we'll tell you which treatment to open with.

Close to your office

The ads

They run on Facebook and Instagram around your office. An implant needs a patient who can come back for every visit. If your doctor is comfortable in English, we add a separate line.

The call

Our bilingual coordinator calls every inquiry, answers their first questions and puts the appointment on your calendar. For someone with nobody to ask, it's the first voice they hear from your clinic.

Fifteen days to go live

  1. Day 1

    You tell us how your schedule looks today and how many new patients come in a month.

  2. Day 15

    The campaign starts with your doctor's videos.

  3. Day 17

    The first inquiries come in.

  4. Day 30

    We compare your numbers with day 1.

  • About $10per patient inquiry
  • $11 × $1in treatments sold for every $1 of ad spend, in the first weeks of a campaign

For a sample a few miles from here, read the Palm Springs Dental case, in Hialeah.

See how many new patients your ad spend could bring in.

Short answers

What kind of Spanish do the ads use?

Your doctor's, with words any Hispanic patient in the city understands. We leave out the ones only one country uses.

How do I know it's working?

By treatments sold, not clicks. Every week you see how many inquiries came in, how many appointments were booked and how many treatments were sold.

Do I need a waiting list of patients to start?

No. You need open slots in your schedule. On day 1 we look at how many you have, and the campaign aims to fill them without going past what your chairs can take.

How many new patients will you have next month?

If you don't know what to answer, your advertising is still a bet. Run your clinic's numbers, or message us on WhatsApp and we put in the real ones on a 20-minute video call.