The daughter who translates. The husband who asks about the price. The mother who wants to know if it hurts. Your patient almost never comes alone.
Before trusting their mouth to a doctor they don't know, they want to see them, hear them and understand every word. They distrust, with good reason, anything that sounds like a promotion.
Trust doesn't translate
A translated ad won't earn it. Neither will a voiceover, or subtitles under a doctor speaking another language.
At Palm Springs Dental, Hialeah
Its doctor explains treatments in Spanish, in her own words and in her own clinic. See the case study.
In the patient's home
The patient sends the video to their daughter or husband before deciding. Your doctor keeps explaining even when they're not in the room.
The words your patient uses
Nobody asks for a full-arch rehabilitation. They ask for fixed teeth.
We write the script in Spanish from the start, the way it's spoken in Miami, with words everyone understands wherever they're from. Your doctor isn't comfortable on camera in Spanish? We build the ads around the person on your team who explains treatments in Spanish every day.
Let's film your clinic's ads in your patients' Spanish.
A call that follows the family
- The inquiry
In Spanish, from their phone, in a minute.
- The call
Our coordinator is bilingual. She speaks the patient's language and switches when the daughter joins.
- The family
Has time to talk it over at home, with nobody pushing for a yes.
- The consultation
Price and payment options are explained there, with the plan in front of them.
Spanish doesn't stop at the call
If the patient arrives and nobody at the front desk can explain the next step in Spanish, the trust the ad earned stays at the door.
We walk your team through the patient's path, from the first call to the chair. Above all the moment the plan and the payment are explained, where one misunderstood word costs the most.
English, as a second line
If your doctor is comfortable on camera in English and there's an English-speaking audience near your clinic, those ads run separately. You see which language brings you patients, without taking anything away from Spanish.
Your Spanish campaign goes live on day 15.