Romas Dental Marketing

Dental marketing in Doral

Doral picks a dentist once. Make sure it's you

Many families arrived recently and are still choosing. We put your doctor in front of them first, in their own Spanish.

  1. The family looking for a dentist sees your doctor.

  2. One call and they have an appointment.

  3. The whole family walks into your office.

The family walking through your door arrived recently from Caracas or Bogotá. The mother wants her smile fixed. The father lost a molar a year ago and hasn't done anything about it.

If they pick you, they can stay for years. Coming in second costs you.

You see what each treatment brings in

A veneers inquiry and a full-arch inquiry aren't worth the same. Each treatment runs with its own video and its own numbers, so you see where the higher-value cases are.

Three lines measured on their own: smile design, implants and All-on-X, each with its video, its inquiries and its cases.
  • First, smile design. Veneers and aligners for adults in their thirties and forties.

  • Then, implants. Single-tooth, for people who work, lost a molar and don't want a long process.

  • All-on-X, on its own. With an ad that speaks to the parent and to the son or daughter searching on their behalf.

Veneers, implants or All-on-X first? We'll decide it with you on a call.

Your doctor, in your patient's words

Every community asks different questions. Your doctor answers the ones Venezuelan and Colombian families in Doral ask, so they feel your clinic is theirs.

We film two days a month in your office. The first video explains an implant to someone who works full time: how many visits it takes, whether they'll miss work and what they'll have in the meantime.

A Palm Springs Dental patient smiling

"I started a treatment back home. Can you finish it here?"

Your doctor answers that on camera. If a patient from the same community agrees, they tell their story too.

From the ad to your calendar

The ads

They run on Facebook and Instagram for the families who live near your clinic.

The call

Our bilingual coordinator calls every inquiry and puts the appointment on your calendar.

From day 1 to day 30

  1. Day 1

    You tell us how your schedule looks today and what sells most: cosmetic work, implants or All-on-X.

  2. Day 15

    You go live with your doctor's videos.

  3. Day 17

    The first inquiries come in.

  4. Day 30

    You see what each treatment brought in, compared with day 1.

  • 3 in 10inquiries book an appointment
  • $11 × $1in treatments sold for every $1 of ad spend, in the first weeks of a campaign

If most of your patients are Hispanic, keep going with clinics with Hispanic patients. Close by, in Hialeah, the patient is almost the opposite. Older, Cuban and Spanish-first.

Run the math on a family that stays with you.

Short answers

Which treatment do the ads open with?

Cosmetic work and single-tooth implants. Doral has more young families than full-arch cases. All-on-X runs on its own and is measured by treatments sold.

Does the ad need to sound Venezuelan?

It needs to sound like your doctor, using the words a Venezuelan or Colombian patient uses. Patients from the same community who agree to tell their story on camera do the rest.

What if the patient has insurance?

Your clinic checks it as usual. Before the visit you get what the patient told us when they asked for the appointment, so you know what they're coming in with.

How many new patients will you have next month?

If you don't know what to answer, your advertising is still a bet. Run your clinic's numbers, or message us on WhatsApp and we put in the real ones on a 20-minute video call.