September 2026. The ads brought in messages, and many went unanswered. Calling each one was nobody's job.
An unanswered message is ad money already gone. If your clinic has one or two doctors and ads that bring in messages but not patients, this will sound familiar.
What October brought
- 56patient inquiries in its first two and a half weeks
- $10per inquiry, on average, over those same weeks
- $5,000its first treatment sold, eight days after going live
Two doctors on camera
Every treatment, explained by the doctor who does it.
That material already existed. We had filmed it at Sunshine in person, with the doctors, the team and patients who agreed to tell their story. What was missing was someone to call every interested person.
Since October, everyone gets a call
- October 7
Our coordinator starts calling every inquiry.
- Every call
Whoever wants to come hangs up with the evaluation already on the clinic's calendar.
- Day one
Two inquiries and the first appointment on the calendar.
Do your ads bring in messages and not patients? We'll show you where they get lost.
Patients choose it for its doctor
Its patients see Dr. Contino before they ask for an appointment. By the time they sit down for the consultation, they already trust him.
The $5,000 sale started the same way, with someone who saw him on Facebook and asked for an appointment.
Palm Springs Dental, in Hialeah, started from much further back. In May 2026 it didn't even have Instagram.
What does every unanswered message cost you?